Social Media Marketing: What You Need To Know

First things first – thank you for being here. It means the world to us!

Now, as promised. What you need to know about SMM! So what’s the big deal? What makes having a social media manager on your payroll or hiring a social media management company for your brand so important?
I’m glad you asked. Welcome to my Ted Talk!

Defining Social Media Marketing & Its Importance

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. 

Social media marketing incorporates one or many social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc, to show your target audience what your business has to offer. Spreading brand awareness is entirely too important, especially if you have new products or new messages that need to be seen by the general public.  You have to talk about your business to have a business! 

A social media marketing strategy also helps you build relationships with potential customers on social media platforms. This means sharing product reviews, answering questions, relating to social issues, and preaching whatever message you want your brand to offer. This is your jungle gym to show the world all you have to offer! In our opinion, Social Media Marketing has become the most important part of any company’s marketing strategy today, but we are a digital marketing agency, so of course, we’re biased. 

There are many different benefits that come with social media marketing. One of them is that it allows businesses to reach out to their customers and potential customers on a personal level. Social media marketing also has the power to increase brand awareness, generate traffic, and convert prospects into leads. Another benefit is that it helps in increasing the number of followers on social media channels. Your message should be uniform across all channels! 

Tools for Social Media Marketing

Social media marketing is a great way to grow your business. There are many tools that you can use to leverage the power of social media for your business. These tools will help you with everything from monitoring and managing your social media accounts, to generating content for your social channels.

Try to adopt the mindset that social media marketing is a necessity in this day and age if you want to reach anywhere near your potential success. You have to be comfortable with everything being posted and shared. You also should understand the reasoning behind something being shared. It’s important for your content to be clear, consistent, and compassionate.

The first thing you need to do is decide which tool will work best for you. There are many different types of platforms that can be used for social media marketing and they all have their own unique strengths and weaknesses. The decision will depend on what kind of goals you have for your business, how much time and resources you want to spend on managing your social channels, and what kind of content you would like to generate for them. Consulting an expert will help tremendously with this process!

Have a Social Media Marketing Action Plan!

The more targeted your brand strategy is, the more effective it will be. Success in social media advertising long-term is rarely just luck. A few tips to keep in mind for the execution of this are:

• Create a content creator
• Align your social media goals with business goals and objectives. 
• Learn your target customer and your reach target customer. There are so many targeting resources for your niche. 
• Check out your competition. What’s an analysis of their successes and failures? How can you learn from them? 
• Track performance of organic ads and of targeted or paid ads. A monthly or quarterly review of insights and statistics helps tremendously. 
• Make sure you teach your SMM exactly how you would like your voice and verbiage to be portrayed. This gets easier over time, but it’s important to always be clear. Remember, we can’t read your mind! 

We are here to help. We can walk you through this process, or we can take over this process for you! Most people feel like they need a break. If the thing you need a break from is posting on social media for your business, send us a message! That’s one thing we’d love to take off your hands for you.