Dixon Digital Marketing Agency offers marketing consulting to help other business owners understand what their specific market needs to see growth. As a marketing agency, we get a lot of questions regarding exactly what realm of work marketing professionals, sales professionals, and public relations professionals do. Let’s get into it:
Public Relations: PR is focused on creating a positive image for the company and building a positive relationship with the company’s stakeholders.
Marketing: Marketing is focused on reaching customers and prospects to increase sales for the company.
Sales: Sales are focused on matching the expectation of the customers.
What Does a Consultant Do?
Business consultants are usually hired to provide advice on how to grow your company and make it more successful. A marketing consultant offers advice on the marketing strategy, goals, and efforts. Marketing consults also offer strategic planning, organizational development, and team-building services.
Why Do Organizations Seek Consultations?
External help can be sought when organizations do not have the resources internally to solve a problem. There is a lot of need for consulting/advice especially specific to each individual industry. External help can also be sought to get a fresh perspective on an issue.
Organizations seek external help for various reasons, but the most common ones are:
– Lack of internal resources
– Need for fresh perspectives
– To solve a specific problem
Should I Seek Help from A Consultant?
It is a personal choice to outsource marketing or business management instead of hiring within. To help you decide or inquire, here are 8 tips from Harvard Business Review with the article linked here for more information.
Perhaps a more helpful way of analyzing the process is to consider its purposes; clarity about goals certainly influences an engagement’s success. Here are consulting’s eight fundamental objectives, arranged hierarchically:
- Providing information to a client
- Solving a client’s problems
- Making a diagnosis, which may necessitate a redefinition of the problem
- Making recommendations based on the diagnosis
- Assisting with the implementation of recommended solutions
- Building a consensus and commitment around corrective action
- Facilitating client learning—that is, teaching clients how to resolve similar problems in the future
- Permanently improving organizational effectiveness
As always, thank you for being here. If you have any other questions or comments, please leave them below, or don’t hesitate to email us at dixondigitalmktg@gmail.com
Good post.