Introduction: What is Rebranding and Should My Small Businesses Consider it?
Rebranding is best defined as aligning brand strategy with business strategy to help an organization grow. This process changes the way consumers and customers perceive a company or product.
At Dixon Digital, the rebrand we offer is primarily done on Instagram and Facebook. It includes a new logo, brand kit, visual designs such as content posts and highlight covers, researched hashtags for future posts, and templates to continue posting story and post content.
After hitting our one year in business mark back in June, Dixon Digital Marketing has been putting together a new marketing strategy. We are accepting new clients. We are practicing what we preach – that a strong and proven rebrand rollout benefits everybody involved with the company. We are focusing on our mission statement, our vision, our values, and our brand identity. We create a unique design that incorporates all these things!
The Benefits of Rebranding Your Small Business
Sounds like a lot of work. As your business evolves, you want to evolve and change with it. Executing a well thought out rebrand strategy can show stellar results for sales and brand recognition. Make sure to keep your ideal customers in mind through the process too.
Rebranding is a process to change an organization’s corporate image and messaging with the goal of improving the business – to redevelop the old brand into a new form that can stand out from competitors in the market. Rebranding is a marketing strategy in which a new name, term, symbol, design, concept, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
What to Consider Before Rebranding Your Brand
When it comes to branding, there’s a lot to consider. This is the face and look of your product or service. Rebranding is not inexpensive or easy, so make sure the costs are worth the bigger picture impact.
Organizations may rebrand intentionally to shed negative images of the past. Research suggests that “concern over external perceptions of the organization and its activities” can function as a major driver in rebranding. It is used as a tool for remodernism, for staying relevant, and for a new season in their industry world.
Rebranding affects not only marketing materials, but digital channels, URLs, signage, clothing, merch, and correspondence. Make sure to update everything accordingly.
Consider the powerful first impression of new clients and customers made possible by a professional brand redesign. Smaller businesses are able to implement these changes pretty quickly, and changes can be imperative for expanding into other markets and facing competitors.
Conclusion
Keep in mind: not all rebrands work dramatically. The success of the rebrand isn’t always immediately obvious or visible. Over time, the rebrand should be benefiting your company more. If you are already happy with your social media team and the brand experience, then this isn’t the best plan for your future. If you feel that your online presence is stale or nonexistent, it might be time to let a professional come in and change it up. This wasn’t the main reason you started this company, and this doesn’t need to be the headache that keeps you away from expanding it.
Choosing to rebrand your entire company and the social media presence you have worked so hard on is a big decision to make. The rebrand we offer is primarily done on Instagram and Facebook, but it can be done specifically to fit your brand, and no two brands should be alike! We are happy to chat about how a your brand could be touched up a little bit!
Picture this: your visuals will be modernized, your viewers and engagement will blow up, you will have future templates for posts or covers, hashtags on deck, monthly content calendar ready to go, you will have all of the tools to take over your own social media again at full blast, or we can take it over completely from there.
Let us know how we can help! For more information, email or call/text us at dixondigitalmktg@gmail.com (781) 439. 5230.
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